Are You Still Trapped by Your Most Threatening Marketing Obstacle?
(c) Rebekah Nahai
I'm a born writer.
Not only did I write my first two-page poem when I was nine,
but my friends in elementary and junior high school teased me
for using 'big words' in my everyday speech.
By the time I was fifteen, I'd started to write at least
eight different novels. Each one found itself filled with
creative, descriptive language and imagery, and I could not
imagine life without the constant quest for more 'big words'
and exciting phrases.
As an independent and driven individual, my journeys
inevitably landed me at the door of Internet marketing and
entrepreneurism. The world of 'writing for the Internet'
was opened up, and a slew of my own articles and sales
letters poured forth in the rush of excitement.
It goes without telling that my excitement would burst and
I'd stumble upon a sudden and grave realization.
My discovery was this:
I had to reverse everything I knew about writing. While in
ninth grade I learned to write for forty-year-olds, I now
had to turn around and begin writing simply enough that a
ten-year-old could understand my words.
I threw out the descriptive language, the enticing imagery.
I rid myself of the 'big words' I'd carried so proudly
throughout life. And as desperate times call for desperate
measures, any trace of creativity not combined with logic
was disposed of mercilessly.
After all, I was writing for the Internet, and anyone who
does so knows that it's an entirely different ballgame.
My articles came and went; some were published, some were
not. The end results of my writings proved mostly boring
and bland and contained little spark or intrigue.
I wondered what the problem was. "But I'm a writer," I said
to myself, puzzled, trying to figure out what the lack of
response my articles ensued.
It came to me one night, out of nowhere in particular,
while compiling a short piece for the sales copy of a
website of mine.
I was failing to include my personality in my writing.
Read that again, for it might create the difference between
success and failure in your Internet writing career.
I was leaving out my flowery language, the descriptions
that I love, the unique flair that is my personality.
You'll read that this is right; that you need to be
down-to-earth, not waste your reader's time, and by all
means, make sure a fifth grader can understand you.
Rather, I've noticed how people are becoming immune to
"marketing articles." To "marketing ebooks." To "just
another sales letter."
They want to hear stories. They want to hear about people,
about life, and find that emotional place where they can
connect with the writer's personality and use of character.
They want something fresh and unique that stands apart from
the rest of the "marketing how-to" crowd.
Me? I've brought my big words back to life. I've reunited
with my flair. I've returned to my stories about people and
situations and my own personal life.
Emotion sells. Uniqueness sells. So what are you doing
writing about 'just marketing'?
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