Five Ways to Improve Client Retention

by Dr. Kevin Nunley

Business owners are often encouraged to focus on continually
gaining new clients and prospects. But it is equally, if not more
important to focus on the clients you already have.

Use the power of follow-up and good customer service to keep your
existing customers coming back:

1. Invite your clients/customers to test a new product or service
before your offer it to the public. When they feel like you've
singled them out for an opportunity, they will know how important
your business is to them.

2. Offer freebies and discounts to previous and existing
customers. Let them know there are tangible perks to continuing
their patronage of your business.

3. Find out what you have in common with your customers, then
start conversations with them that are not related to your
business transaction. This helps customers feel they have a bond
with you.

4. Know what your competition is offering and let
customers/clients know that you offer something better: lower
prices, more value, guarantees, etc...

5. Spend between 10 and 30 minutes each day talking with existing
clients, learning what they want, what you can do to provide them
with better service, and what they didn't like about your service
or products. When you implement their ideas, let them know. This
will show them that you really were listening.

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See http://DrNunley.com Reach Kevin at kevin@drnunley.com

This article reprinted as a service of the SoHo Store Online ...